![]() ![]() That’s why Spotify acquired The Echo Nest. So each service is desperately trying to differentiate itself with discovery. Users are overwhelmed with choice, and need curation to sift out the sweetest sounds. But it’s not the size of your catalogue, it’s what you do with it that counts. Spotify has one of the largest libraries, with over 20 million songs and 20,000 more added each day. Three years later, music has become a brutal turf war with Apple/Beats, Google /Songza, Rdio, Amazon, Deezer, and more duking it out for ears. When Spotify launched in the US in mid-2011 with help from Facebook, it was one of the only on-demand streaming services with collections from all the major record labels. The only thing missing from the mural is the huge amount of money, over a half billion dollars, that Spotify has raised to fund this journey. The art gives a sense of the struggle to make digital music legal again after Napster established piracy as the norm. Each milestone is illustrated, from founders Daniel Ek and Martin Lorentzon giving birth to the company in Stockholm back in 2006, to musictech curmudgeons Metallica joining the service, up to the modern day when 40 million listeners rely on Spotify. It’s history is chronicled in a sprawling mural in its NYC HQ’s lobby. It’s taken a long time for Spotify to get the basics sorted so it could get to this experimentation phase. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |